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What problems should we pay attention to in the packaging design of pet products?

2023-01-09

With more and more people keeping pets in China, the number and categories of pet products are also increasing, and the packaging design of pet products is also showing a trend of diversification and refinement. Here are the key points in the design of pet products in combination with several basic elements of packaging design:
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1. To do a good job in designing pet products, we must first attract pet owners

Attracting pet owners is a key step in the packaging design of pet products. Because the particularity of the packaging design of pet products is that the user is a pet, and the buyer of pet products is the owner of the pet. Therefore, excellent pet food packaging design should not only meet the basic aesthetic requirements, but also grasp the psychological preferences of pet owners.

Only by doing a lot of research and analysis on pet owners, a special consumer group, can we design packages that they like and accept, so that our products can stand out.

2. Appropriate pictures should be used on the packaging of pet products

At present, the packaging design of pet products in China is characterized by singleness and plagiarism. Compared with pet products from other countries in the world, their designs are more diversified. They are good at displaying the quality and advantages of pet products with various patterns.

Fushan Design reminds everyone that the use of different methods, such as personification, in the packaging of pet products can make the packaging of pet products more scientific, fashionable and humane.

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3. Appropriate color shall be used on the package of pet products

The color of packaging can greatly affect people's purchase and use. Similarly, the color used in the packaging design of pet products can also affect the purchase of pet owners, which is also attracting more and more attention. At present, the packaging design of pet products in China is showing more and more colors.

4. Appropriate packaging materials shall be used for the packaging of pet products

When choosing packaging materials for pet products, we must pay attention to whether the packaging materials will cause health problems for pets. Most pet products are packaged in paper, and the mainstream of paper packaging is a one-time molded folding box. Compared with carton, folding box greatly reduces the production cost.

In addition, aluminum foil and tin cans are also one of the material choices for pet product packaging. Compared with tin cans, aluminum foil and disposable folding carton have the characteristics of moisture-proof, anti-deterioration, long shelf life, and not easy to produce harmful substances due to environmental changes. Therefore, such packaging is also widely used in pet supplies packaging.

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